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Financial institution of America Purchasers’ 1 Billion Digital Logins in July Mark the Highest Month Ever


Sep 24, 2022

Throughout interval of financial uncertainty, shopper, wealth administration and enterprise shoppers leverage digital platforms in report numbers

CHARLOTTE, N.C., Aug. 25, 2022 /PRNewswire/ — Financial institution of America shoppers are more and more counting on the corporate’s award-winning digital options to handle their funds. Purchasers logged into the corporate’s digital platforms almost 1 billion instances in July, the very best month ever. This follows a report 2.8 billion digital logins within the second quarter, up 11% year-over-year.  In the present day, the corporate has a report 55 million verified digital shoppers, up 5% year-over-year.  

“It doesn’t matter what the setting, we’re making certain that our shoppers have environment friendly, dependable and easy-to-use digital options to navigate their funds at present, and to assist them plan for tomorrow,” mentioned David Tyrie, Chief Digital Officer and Head of International Advertising and marketing at Financial institution of America. “Our dedication to and ongoing funding in best-in-class monetary expertise, together with a tradition of innovation, permits us to ship an built-in and individualized consumer expertise, and options which might be well timed, related and safe.”

Greater than 72% of Financial institution of America households are actively utilizing digital channels for extra of their day-to-day wants and to plan for what’s forward.

  • Since its launch in 2020, almost 8 million shoppers have engaged with Financial institution of America Life Plan® to set and observe progress towards quick and long-term monetary targets. Their prime targets embrace Funds and Begin Saving (34%), Enhance Credit score (28%), Save for a Giant Buy (21%), Purchase a Residence (18%) and Save for Retirement (16%).
  • Purchasers are additionally pursuing their monetary and funding targets by way of Merrill Guided Investing, with the variety of accounts rising 22% within the second quarter.
  • Greater than 10 million shoppers at the moment are members of our Most well-liked Rewards program and maintain greater than $1.5 trillion in belongings, up 14% year-over-year.
  • Since its launch in September 2021, over 17 million distinctive shoppers have visited our new Safety Heart. It offers a easy and intuitive safety meter that helps shoppers perceive subsequent finest steps they will take to allow extra security measures and additional preserve their accounts safe, inflicting their meter degree to extend. Financial institution of America’s safety and authentication settings could be present in one place, with safety and fraud avoidance schooling woven all through the expertise and course of.

Purchasers are more and more utilizing Financial institution of America digital capabilities to save lots of money and time:

  • Financial institution of America shoppers despatched 43% extra Zelle transactions in Q2 than paper checks written, up from 7% final yr.
  • As of Q2, almost 28 million shoppers have interacted with Erica – probably the most superior AI-driven digital monetary assistant – and have finished so greater than 905 million instances since launch in 2018.
  • Purchasers scheduled 911,000 appointments utilizing the bank-by-appointment function in Q2, up 5% year-over-year.
  • Greater than 3 million Spanish talking shoppers are digitally energetic, up 17% year-over-year.

Digital engagement by Merrill and Non-public Financial institution shoppers has additionally reached an all-time excessive, with 82% of wealth administration shoppers now digitally energetic.

  • Fostering monetary planning discussions, Merrill continues to boost Private Wealth Evaluation (PWA), a proprietary planning instrument that connects consumer targets to funding options to create broader conversations between advisors and shoppers. In the course of the second quarter, 59% extra monetary planning reviews have been run for Merrill shoppers versus a yr in the past.
  • With its Collaborative Onboarding Expertise (COBE), a digitized account opening platform, Merrill is additional enhancing the consumer expertise. By means of new real-time collaboration capabilities, advisor groups can now nearly help shoppers with capturing info, answering questions, and streamlining the general onboarding course of.
  • Wealth administration shoppers’ interactions with Erica elevated 33%.

Companies are utilizing digital channels to conduct monetary operations and interact with prospects, together with 76% of Financial institution of America Enterprise Banking, International Business Banking and International Company Funding Banking enterprise shoppers, and 87% of Small Enterprise shoppers.

Lots of the digital capabilities out there to mid-sized and enormous company shoppers are delivered by way of the financial institution’s proprietary CashPro® platform, which firms use to handle their loans, deposits, funds, receivables, commerce finance and reporting:

  • 1.8 million shoppers signed in to the CashPro app on a rolling 12-month foundation, a 46% year-over-year improve.
  • Cost approvals inside CashPro reached $537 billion on a rolling 12-month foundation, rising 120% year-over-year.
  • Enrollments in digital wallets for Business Playing cards reached 87,000, an almost 100% improve year-over-year.
  • Small enterprise homeowners utilizing Linked Apps to hyperlink third occasion purposes immediately by way of Enterprise Benefit 360 is up 219% year-over-year, permitting them to higher handle their funds and run their enterprise extra effectively.
  • A report greater than 1.2 million small enterprise proprietor shoppers used Zelle, and did so for greater than 24.2 million transactions within the second quarter.

In 2022, Financial institution of America has launched Digital Account Administration within the U.S., ACH Optimistic Pay on the CashPro AppPay by Financial institution and CashPro Forecasting to additional assist shoppers handle their companies digitally.

Extra info on how Financial institution of America shoppers are partaking with digital banking is offered within the financial institution’s quarterly Tendencies in Digital truth sheet.

Latest awards and recognition
Financial institution of America continues to guide the {industry} in digital, as seen by way of greater than 80 {industry} awards and accolades obtained up to now in 2022, together with:

  • Finest Financial institution within the U.S. and International Most Progressive Monetary Establishment by International Finance
  • World’s Finest Financial institution by Euromoney journal
  • Finest Financial institution App Total by The Ascent
  • ‘Finest in Class’ by Javelin Technique & Analysis’s 2022 Digital Banking Scorecards in each the cellular banking and on-line banking classes for the 6th yr in a row
  • No. 1 in Small Enterprise Digital Banking by Barlow Analysis Digital Banking Check Drive, together with No. 1 in Desktop On-line Banking Adoption and No. 1 in Cellular Banking Adoption
  • 2022 Mannequin Wealth Supervisor award for Shopper Expertise in addition to Mannequin Financial institution for Company Digital Banking for CashPro App by Celent
  • Skilled Wealth Administration’s 2022 Wealth Tech Award acknowledged Financial institution of America and Merrill for finest use of expertise, finest digital innovator of the yr and finest for digital empowering relationship managers
  • Finest Cellular Money Administration Software program for CashPro App by International Finance Treasury & Money Administration Awards
  • Finest Money Administration Mission in Asia Pacific for CashPro Forecasting by The Asian Banker

Obtain the Financial institution of America app or go to bankofamerica.com.

Financial institution of America
Financial institution of America is among the world’s main monetary establishments, serving particular person shoppers, small and middle-market companies and enormous firms with a full vary of banking, investing, asset administration and different monetary and threat administration services and products. The corporate offers unmatched comfort in the USA, serving roughly 67 million shopper and small enterprise shoppers with roughly 4,000 retail monetary facilities, roughly 16,000 ATMs and award-winning digital banking with roughly 55 million verified digital customers. Financial institution of America is a world chief in wealth administration, company and funding banking and buying and selling throughout a broad vary of asset lessons, serving firms, governments, establishments and people around the globe. Financial institution of America gives industry-leading help to roughly 3 million small enterprise households by way of a set of modern, easy-to-use on-line services and products. The corporate serves shoppers by way of operations throughout the USA, its territories and roughly 35 nations. Financial institution of America Company inventory ( NYSE: BAC) is listed on the New York Inventory Change.

Zelle and the Zelle-related marks are wholly owned by Early Warning Providers, LLC and are used herein beneath license.

Financial institution of America Life Plan is a registered trademark of the Financial institution of America Company.

Financial institution of America Non-public Financial institution is a division of Financial institution of America, N.A., Member FDIC, and an entirely owned subsidiary of Financial institution of America Company (“BofA Corp.”).

Banking merchandise are supplied by Financial institution of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Financial institution of America Company.

For extra Financial institution of America information, together with dividend bulletins and different essential info, go to the Financial institution of America newsroom and register for information e mail alerts.

Investing includes threat. There’s at all times the potential of shedding cash if you spend money on securities.
Financial institution of America, Merrill, its associates, and monetary advisors don’t present authorized, tax, or accounting recommendation. You need to seek the advice of your authorized and/or tax advisors earlier than making any monetary selections.

Merrill Lynch, Pierce, Fenner & Smith Integrated (additionally known as “MLPF&S” or “Merrill”), makes out there sure funding merchandise sponsored, managed, distributed or supplied by firms which might be associates of Financial institution of America Company (“BofA Corp.”). MLPF&S is a registered broker-dealer, registered funding adviser, Member SIPC and an entirely owned subsidiary of BofA Corp.

Funding merchandise:

Are Not FDIC Insured

Are Not Financial institution Assured

Might Lose Worth

Reporters Might Contact:
Matt Card, Financial institution of America
Cellphone: 202.579.6879
[email protected] 

Andy Aldridge, Financial institution of America
Cellphone: 980.387.0514
[email protected]

SOURCE Financial institution of America Company

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