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Cisco and Actual Madrid Group As much as Energy Europe’s Most Linked Stadium


Nov 24, 2022

Actual Madrid and Cisco, a pacesetter in enterprise networking and safety, have introduced a multi-year international partnership throughout which they are going to deploy the most important Wi-Fi 6 stadium community in Europe to this point that can make Santiago Bernabéu Stadium one of the vital technologically-advanced sporting venues on the earth. Octagon, the preeminent company in international sports activities and leisure, labored with Cisco to barter the landmark partnership.

As an Official Expertise Accomplice of the Membership, Cisco will outfit Santiago Bernabéu Stadium with an end-to-end deployment of its industry-leading expertise, all constructed on a single, converged, clever Cisco community.

The 85,000-seat multi-purpose stadium will characteristic the newest in Wi-Fi 6 for connectivity to energy the last word fan expertise. Greater than 1,200 Wi-Fi 6 entry factors in Santiago Bernabéu Stadium will ship quicker speeds for extra immersive expertise purposes, in addition to extra bandwidth and better reliability than the earlier Wi-Fi normal.

Stadiums using Cisco’s Wi-Fi 6 expertise have seen record-breaking ranges of knowledge site visitors and fan consumption, constantly reaching ranges of engagement solely beforehand seen on the largest sporting occasions on the earth.

“Due to this collaboration settlement with Cisco, a pacesetter in connectivity and content material administration, the brand new Santiago Bernabéu Stadium ensures that it might probably take information, voice, and video to any level and thus assure the widest vary of companies and an unequalled spectacle on the earth of soccer,” mentioned Emilio Butragueño, Director of Institutional Relations at Actual Madrid C.F.

Optimised experiences and operations

One of the crucial storied and celebrated Golf equipment on the earth, Actual Madrid is well known as a worldwide chief of sports activities innovation, with thousands and thousands of supporters unfold throughout the globe. By means of the partnership, Actual Madrid will leverage not solely the total breadth of Cisco options – from enterprise networking and safety to information middle, digital signage, and extra – but additionally its industry-leading experience in working alongside the most important sporting organizations, leagues, groups, and venues on the earth.

On the again of a single, converged Cisco community that’s inherently safe, quick, and dependable, Actual Madrid will be capable of improve gameday operations in addition to present unmatched, modern experiences for his or her followers within the venue and around the globe.

Greater than 1,000 screens powered by Cisco’s end-to-end IPTV resolution – which mixes high-definition video supply with state-of-the-art digital signage – will permit the Membership to drive incremental income, activation, and fan engagement all through the advanced.

“Actual Madrid is among the crown jewels of soccer,” mentioned Wendy Mars, President, Cisco EMEAR. “We’re thrilled so as to add a membership with such a wealthy historical past to Cisco’s international portfolio of sports activities partnerships and look ahead to uniting the collective energy of our two international manufacturers to drive a extra linked and inclusive future for this sport.”

At this time’s announcement builds upon an current relationship between the 2 organizations, as Cisco options have served because the technological basis of Santiago Bernabéu Stadium for a few years. The expanded partnership will permit Actual Madrid to additional strengthen their popularity as a worldwide chief of innovation and leverage Cisco’s expertise and experience to assist make sure the world-class area stays on the forefront of expertise for years to come back.

For greater than a decade, Cisco’s sports activities and leisure options and experience have been relied upon by a whole lot of industry-leading venues, groups, occasions and organizations around the globe, together with SoFi Stadium, the Olympic and Paralympic Video games, Metropolis Soccer Group, Riot Video games, the Nationwide Soccer League and plenty of extra.

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